The State of Billboard Advertising in Dubai & Abu Dhabi – 2025 Update & 2026 Prediction
Billboard advertising continues to be one of the most effective and impactful outdoor advertising solutions in Dubai and Abu Dhabi. In 2025, brands across industries: from real estate and automotive to retail, finance, and luxury goods; have relied on billboards and large-format outdoor ads to reach millions of residents, tourists, and business travelers across the UAE.
With the growing competition for premium advertising spaces, rising costs in prime areas, and the rapid expansion of digital out-of-home (DOOH) advertising, the UAE’s billboard market is undergoing transformation. This blog explores the current state of billboard advertising in Dubai and Abu Dhabi in 2025, provides cost insights and location strategies, and shares predictions for 2026 to help advertisers plan high-impact campaigns.
For advertisers seeking expert campaign planning, our Billboard Advertising Company in Dubai, UAE provides premium locations, competitive pricing, and RTA-approved execution across all Emirates.
Best Billboard Locations in Dubai | Best Billboard Locations in Abu Dhabi |
---|---|
Sheikh Zayed Road – The UAE’s busiest highway. | Abu Dhabi Corniche – Daily exposure to thousands of residents and visitors. |
Dubai Marina & JBR – High-income residents + tourist traffic. | Yas Island – Entertainment-driven audience targeting |
Business Bay & Downtown Dubai – Ideal for luxury and corporate brands. | Saadiyat Island – Premium visibility for luxury brands. |
DXB Airport Corridors – Reaching millions of travelers every month. | Abu Dhabi International Airport – Global audience reach. |
Mall Roads (Mall of the Emirates, Dubai Mall) – High retail influence. | Main Bridges & Highways – Connecting Abu Dhabi to Dubai and Al Ain. |
- Dubai Billboards (Static): AED 60,000 – AED 250,000+ per month.
- Dubai Billboards (Digital/LED): AED 80,000 – AED 400,000+ per month.
- Abu Dhabi Billboards (Static): AED 45,000 – AED 180,000+ per month.
- Abu Dhabi Billboards (Digital/LED): AED 70,000 – AED 280,000+ per month.
Costs are generally higher in Dubai due to traffic density and international exposure. Abu Dhabi, however, offers competitive pricing with strong visibility in cultural hubs and growing residential areas.