Why Lamppost Advertising Still Dominates Dubai’s Roads?
| Benefit | What It Means for Marketers |
|---|---|
| Hyper‑Local Targeting | Buy 1 km, 5 km or full‑road domination around the store, showroom or event venue. |
| Affordable CPM | Typically 30 – 40 % cheaper than large billboards—ideal for SMEs and seasonal offers. |
| 24/7 Exposure | Front‑lit or back‑lit banners guarantee visibility day & night. |
| Rapid Turnaround | From artwork to live install can be < 7 days once RTA permit is issued. |
Top Dubai Lamppost Corridors & Average Monthly Impressions
*Source: RTA 2024 traffic census; calculations assume 1.0 OTS per passing vehicle.
Creative Formats For Lamppost Advertising
| Format | Best Use Case | Specs |
|---|---|---|
| Standard Twin‑Face Banner | Retail promos, real‑estate launch | 0.9 m × 2.4 m (each face) |
| Sequential Storytelling | Product tease → reveal across 10 poles | Series of 5–15 units |
| Hybrid Print + QR | Drive mobile engagement / app installs | Add short URL & QR at 1.2 m height |
| Event Countdown | Conferences, concerts, sports | Replace creative weekly (T‑4…T‑1) |
Typical Costs For Lampposts Advertising (Dubai 2025 Rate‑Card)
*Permits processed via Dubai Municipality / RTA; lead time ≈ 5 working days.
| Corridor Tier | Monthly Rental / Banner | Printing & Install (one‑off) | Permit Fee* |
|---|---|---|---|
| Tier A (SZR, Downtown) | AED 2,200 – 2,800 | AED 320 | Included |
| Tier B (Marina, DSO, Al Khail) | AED 1,600 – 2,100 | AED 320 | Included |
| Tier C (Suburban / Community) | AED 1,100 – 1,500 | AED 320 | Included |
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Objective: Boost weekend footfall for a new JLT café
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Media: 25 lamppost banners along Cluster D ring road for 6 weeks
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Add‑ons: Instagram geo‑fence ads using banner creative
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Result:
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11 % uplift in dine‑in sales vs. control period
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7,200 QR‑code scans → 3,140 loyalty‑club sign‑ups
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ROAS = 4.8×
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Integrating Lamppost Ads with Other OOH.
Combine banners with:
A cross‑channel flight typically lifts aided recall by 30 – 40 % (Nielsen UAE OOH 2024).
Checklist: Launch Your Dubai Lamppost Campaign in 7 Days
frequently asked questions
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Ready to light up Dubai’s roads? Talk to our OOH planners today!
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