Mall and DOOH Screens in Dubai & Abu Dhabi: A Buyer’s Guide

Shopping malls in Dubai and Abu Dhabi are no longer just retail destinations; they’re high-impact advertising environments that capture consumers in a premium, decision-driven mindset. As the UAE leads digital transformation in Out-of-Home (OOH) media, Digital Out-of-Home (DOOH) screens in malls have become one of the most powerful tools for brand visibility, engagement, and conversions.

At Essalan Digital Space Dive, we help brands plan, buy, and execute mall screen and DOOH advertising campaigns that deliver measurable results across the UAE. This guide explores the top malls, advertising formats, and strategies to make your next mall campaign a success.

  • Mall of the Emirates
  • City Centre Mirdif
  • City Centre Deira
  • City Centre Shindagha
  • Expo City Dubai
  • BurJuman
  • Ibn Battuta Mall
  • Dragon Mart 1 & 2
  • Wafi Mall
  • Palm Jumeirah Mall
  • Circle Mall
  • Dubai Hills Mall
  • Dubai Marina Mall
  • The Meadows Village Centre
  • The Springs Souk
  • Arabian Ranches Retail Centre
  • Jumeirah Park Pavilion
  • Al Barsha Mall
  • Wasl Mall
  • Etihad Mall
  • Umm Suqeim Mall

Dubai Malls with DOOH Advertising Opportunities
Each mall offers premium digital screen placements in atriums, escalator zones, corridors, and food courts; delivering visibility to both retail shoppers and leisure visitors.

For campaigns targeting affluent audiences and tourists, The Dubai Mall and Mall of the Emirates remain unbeatable, while City Centre Mirdif and Dragon Mart deliver exceptional mass-market coverage.

Abu Dhabi Malls with DOOH Advertising Opportunities

Yas Mall and Reem Mall remain prime for digital audience targeting, while Deerfields and Al Wahda Mall attract strong residential and community traffic.

Through Essalan Digital Space Dive’s Abu Dhabi advertising network, brands can reach both local Emiratis and expat professionals with localized creatives across premium mall DOOH screens.

  • Yas Mall
  • Reem Mall
  • The Mall – World Trade Center
  • Abu Dhabi Mall
  • Dalma Mall
  • Mushrif Mall
  • Bawabat Al Sharq
  • Deerfields Townsquare
  • Al Wahda Mall
  • Khalidiyah Mall
  • Al Forsan Central Mall
  • Makani Mall Al Shamkha
  • Khalifa City Mall

fAQs About Shopping Mall Advertising

Mall advertising uses digital screens and video panels inside shopping malls to promote brands.

Major malls like Mall of the Emirates, City Centre Mirdif, and Dubai Mall host extensive DOOH networks.

Yes, through approved media partners like Essalan Digital Space Dive with access to Emaar’s DOOH network.

93 digital screens across walkways and entrances.

Reem Mall (192 screens), Yas Mall (106 screens), and others.

Rates vary based on location, duration, and screen format. Contact us for a customized quote.

Yes — they deliver longer dwell time and premium audience targeting.

Yes, all DOOH mall networks support full-motion video.

Retail, real estate, automotive, F&B, and entertainment.

Yes, English and Arabic creatives are both accepted.

Yes, advanced DOOH networks provide impression and dwell-time reporting.

Yes, with approved cultural and thematic content.

Yes, on digital screens only — not static signage.

5–25 minutes, depending on zone and mall size.

Minimum of 2 weeks is recommended for visibility and recall.

Yes, City Centre Sharjah and Al Zahia have digital networks.

Yes — malls like Dubai Mall, MoE, and Reem Mall reach high-income shoppers.

Static, video, animation, and dynamic scheduling formats.

Yes, especially short-term digital screen packages.

Essalan Digital Space Dive provides full DOOH and mall media solutions across all Emirates.

  • End-to-end planning and booking of mall DOOH campaigns

  • Access to Dubai, Abu Dhabi & Sharjah mall networks

  • Full compliance with mall and municipal advertising regulations