Case Study: Outdoor Lamppost Campaign for Pullman Resort & Spa, Al Marjan Island, RAK – Accor Group

Campaign Description
Duration 2 Months
Location Ras Al Khaimah, UAE
Media Format Premium Lamppost Advertising

Campaign Objective: Lampposts Advertising, RAK, UAE

Pullman Resort & Spa – Al Marjan Island aimed to drive high-intent visitor awareness, staycation bookings, and festive-season visibility among residents and tourists traveling across Ras Al Khaimah during the peak Q4 travel period. The brand wanted a strategically positioned outdoor campaign that would:

  • Reach affluent residents & tourists

  • Boost occupancy rate for Nov–Dec holiday season

  • Strengthen brand presence in prime RAK zones

  • Drive direct website bookings over OTA competitors

Pullman Resort & Spa- Al Marjan Island, RAK - Lampposts Advertising

Media Strategy & Placement

Essalan™ Digital Space Dive executed a fully managed lamppost advertising campaign across high-traffic routes leading toward Al Marjan Island & key commercial highways in RAK. Ras Al Khaimah Lamppost Circuit Highlights:

  • Strategically aligned on commuter & tourism routes

  • 100% visibility for inbound traffic toward Al Marjan Island

  • Continuous brand repetition over two-month period

  • Perfect timing with UAE National Day, winter tourism, and festive season stays

Inventory Features:

Format  Qty Location Type Visibility
Premium Lampposts Multiple Main Roads, Tourist Corridors 24/7 Exposure
Back-to-Back Panels ✔ Dual-sided branding Max recall
Night Illumination ✔ High clarity after sunset Ideal for winter peak

Results & Impact

✔ Increased brand visibility across Ras Al Khaimah’s most premium tourism belt
✔ Strengthened Pullman Resort & Spa’s position as a preferred luxury staycation choice
✔ Reinforced direct booking preference over third-party OTAs

Performance Indicator Outcome
Estimated Daily Impressions 250,000+ vehicles & pedestrians
Brand Recall High – due to continuous route frequency
Seasonal Timing ROI Maximized – National Day, Christmas, New Year traffic
Target Audience Reach Residents, domestic tourists, hotel & leisure travelers

🔍Why Lamppost Advertising Worked for Pullman Resort & Spa

  • Offers wider reach vs. digital ads limited to screen time.

  • Ideal for hospitality brands targeting travelers en route to destination hubs

  • Supports dual-channel marketing – OOH + online retargeting

  • Builds constant subconscious recall before decision-making moment

  • Perfect for geo-specific promotions in premium zones

Looking to Advertise in Ras Al Khaimah? Plan with Essalan Digital Space Dive​

Essalan™ Digital Space Dive provides prime OOH locations across RAK including lampposts, mupis, megacoms, and airport media.

FAQs – Lampposts Advertising in Ras Al Khaimah, UAE

Lampposts offer high-frequency brand exposure on key tourism and commuter routes, making them ideal for hotel and resort marketing in peak travel seasons.

It ensures direct route-based visibility, reinforces brand recall, and influences booking decisions for hotels, resorts, attractions, and F&B brands.

The standard duration is one month, but seasonal, quarterly, and annual packages are also available based on brand objectives.

To drive staycation bookings and increase brand visibility among residents and tourists traveling toward Al Marjan Island during November–December.

Yes. Digital Space Dive provides lamppost media in Dubai, Abu Dhabi, Sharjah, RAK, Ajman, UAQ, Fujairah & Al Ain through authorized outdoor media partners.

Simply contact an agency like Essalan Digital Space Dive and share your OOH marketing plan to get a customized proposal and get started.

Looking to Advertise in Ras Al Khaimah?

Get best outdoor media rates & prime locations; Contact Essalan™ Digital Space Dive today.

  • Best rates via direct media partnerships

  • 100% legally authorized outdoor placements

  • End-to-end campaign support – permits, production, installation, reporting