frequently asked questions

Automated, data‑driven buying of digital billboard inventory via DSP platforms—allowing real‑time triggers.

AED 32–45 CPM for 10‑second loops (source: MMP DOOH Ratebook 2024).

Yes—API triggers allow automatic creative swaps (e.g., promote iced coffee when temp > 35 °C).

Viewable impressions, mobile retarget clicks, footfall lift via geofencing.

No—roadside screens must be silent per RTA safety guidelines.

3840×2160 px, MP4/H.265 or MOV, max 30 fps, 10 sec loop.

Within 30 minutes of approval—ideal for flash sales.

Yes—share‑of‑voice buys start from AED 8 k/week on indoor mall networks.

Yes—ensure code size ≥ 7 % of screen width for roadside readability.

Via computer‑vision sensors and audited traffic counts (IPSOS DOOH Index 2023).

We provide digital billboards at prime locations including malls, SZR, and commercial hubs, with real-time content control. Contact Essalan Digital Space Dive today to discuss your upcoming digital-out-of-home campaign.