How To Grow Your Business During COVID-19
Okay, so COVID-19 is here since almost 6 months now and there are some countries that are really hard hit due to this pandemic. In the beginning people didn’t take this seriously and failed to forecast the consequences that was waiting ahead. This has caused many small businesses to completely shut down, medium to large businesses going bankrupt and filing for bankruptcy, laying off 100’s and 1000’s of people, many families have ran out of the savings that they once saved for “Bad Times” or “Emergency Funds”
Businesses that are facing the most negative impact of COVID- 19 and can no longer run their operations or have completely shut down are: Travel Industry, Real Estate, Local Retail, Financial services, etc.
There are some sectors that have medium negative impact and they may be able to sustain and run their businesses with comparatively low demand than the usual are: Education sectors, Food outlets, Restaurants, Online shopping, financial consultants, lawyers, local service providers, etc.
But wait, COVID-19 has also impacted some business positively, to name a few are: Health sector, Medical supplies businesses, Grocery stores, Essential supplies, etc.
Few tips on how to continue growing your business during COVID-19:
-
Consider shifting your business online.
-
Start with creating a website, social media pages, online shops.
-
Run promotional campaigns on various digital mediums.
-
Don’t expect an instant miracle keep your hopes reasonable.
Let’s start with detailed explanations of the above pointers.
-
Consider shifting your business online:
Even today, there are many businesses who have not considered setting up their digital presence. The trends keep changing rapidly, and it’s extremely important to keep up with the latest trends, developments, advancements, etc. Earlier, there were just ATL, BTL, OOH advertisement agencies all over the world. Big brands kept aside huge marketing budgets that would help them cover their ATL (Above-the-Line) Advertising that included: Television Ads, Radio Ads, along with the BTL (Below-the-Line) Advertising that included Print ads, Newspapers, Magazines, Flyers, etc and finally completing the ATL + BTL activities with OOH (Out OF Home) Media that included: Billboards, Sign Advertisement, Banners, etc.
In this digital age, businesses have cut down their marketing budget of traditional marketing and have started investing more into the Digital Marketing. Why do you think they’re doing so? It’s simply because billions of people are using various digital platforms that provides businesses with an opportunity to display their products, services, to these digital users.
Creating digital presence can open various opportunities for your business and help you capture the market from various part of the world and you’ll be no longer restricted to just one particular area, country, region.
-
Start with creating a website, social media pages, online shops:
Don’t have an online presence yet? No problem, there are multiple digital marketing agency you can start with contacting an agency like our digital marketing agency and they will help you with the steps and the checklist that you need to start with: creating your website, social media pages, e-commerce/ woo-commerce stores, etc.
We have seen clients with big budgets initially due to excitement and gradually reducing their marketing budgets when they actually must increase or maintain a reasonable budget to reap the benefits on their investments so far. Hence, Digital Space Dive, highly recommends you to sketch out your financial sustainability report, and allocate a considerable marketing yearly budget and ask your agency to spread it throughout evenly in order to have your brand visible full a good full year by optimizing the budget sensibly.
-
Run promotional campaigns on various digital mediums:
Assuming you have followed the tips 1 & 2, you are now recommended to run digital marketing campaigns on various digital marketing platforms that you have presence on or where you can find your maximum target audience.
With so much information available on the internet every person thinks that they can run a digital marketing campaign on any platform by referring some articles, blog, YouTube tutorials. Let’s assume a mechanical engineer performing an open heart surgery! Scary, right? Well, it is the similar kind of experience when an informed person performs experienced person’s job in the digital marketing business.
Let your digital marketing campaign be managed by experienced professionals because they are able to optimize your budget in a way to get you maximum ROI in a shorter span of time. Digital marketing experts know their metrics, not everything auto-recommended in FB, Insta, Twitter, and LinkedIn ad section will work best for you and you’ll require real brain at work for certain key sections in order to have your budget optimized and yield maximum brand exposure, traffic, leads etc.
-
Don’t expect an instant miracle keep your hopes reasonable:
Hurray! You’ve created your digital presence and now you think your business will take-off and shower profits in no time. Sounds amazing? Isn’t it? But, wait!! Please flush off this thought (In case you thought of the same) from your mind as nothing like this is going to happen, at least not immediately.
Be realistic, and have realistic expectations from the digital marketing agency you hire to achieve your goals. Understand the reality, there’s no magic potion, you need to be patient enough to enjoy the phenomenal success. Check out various successful businesses digital history you’ll realize that it is their years of hard work, patience, discipline, continuity, etc due to which they are enjoying the heights of success at the moment.
Conclusion
Sadly, future looks dark for many businesses, individuals, due to the uncertainty prevailing Coronavirus with the growing number of victims, dying business, increasing unemployment globally.
Its prerogative for you to act before it’s too late to mend especially if you have employees depending on the success of your business. Analyze your current business situation, gain your employees confidence, comfort them by showing your support and concern of you going extra mile to push your business that’ll help in protecting their livelihoods, families, etc.
It’s never late to start creating your digital footprints and bring your business in attention of billions of people globally, especially, if your business is the need of hour.
Hire a digital marketing agency, let the professionals do their job, trust them, and set realistic goals. Enjoy the very little you gain initially, this will help you enjoy some big returns eventually.
Digital Space Dive is here to support small businesses, agencies, start-ups. We’ll be more than happy to be of any help to you!