| Campaign | Description |
|---|---|
| Duration | 2 Months |
| Location | Ras Al Khaimah, UAE |
| Media Format | Premium Lamppost Advertising |
Pullman Resort & Spa – Al Marjan Island aimed to drive high-intent visitor awareness, staycation bookings, and festive-season visibility among residents and tourists traveling across Ras Al Khaimah during the peak Q4 travel period. The brand wanted a strategically positioned outdoor campaign that would:
Essalan™ Digital Space Dive executed a fully managed lamppost advertising campaign across high-traffic routes leading toward Al Marjan Island & key commercial highways in RAK. Ras Al Khaimah Lamppost
| Format | Qty | Location Type | Visibility |
|---|---|---|---|
| Premium Lampposts | Multiple | Main Roads, Tourist Corridors | 24/7 Exposure |
| Back-to-Back Panels |  | Dual-sided branding | Max recall |
| Night Illumination | | High clarity after sunset | Ideal for winter peak |
| Performance Indicator | Outcome |
|---|---|
| Estimated Daily Impressions | 250,000+ vehicles & pedestrians |
| Brand Recall | High – due to continuous route frequency |
| Seasonal Timing ROI | Maximized – National Day, Christmas, New Year traffic |
| Target Audience Reach | Residents, domestic tourists, hotel & leisure travelers |
Essalan™ Digital Space Dive provides prime OOH locations across RAK including lampposts, mupis, megacoms, and airport media.
Lampposts offer high-frequency brand exposure on key tourism and commuter routes, making them ideal for hotel and resort marketing in peak travel seasons.
It ensures direct route-based visibility, reinforces brand recall, and influences booking decisions for hotels, resorts, attractions, and F&B brands.
The standard duration is one month, but seasonal, quarterly, and annual packages are also available based on brand objectives.
To drive staycation bookings and increase brand visibility among residents and tourists traveling toward Al Marjan Island during November–December.
Yes. Digital Space Dive provides lamppost media in Dubai, Abu Dhabi, Sharjah, RAK, Ajman, UAQ, Fujairah & Al Ain through authorized outdoor media partners.
Simply contact an agency like Essalan Digital Space Dive and share your OOH marketing plan to get a customized proposal and get started.
Get best outdoor media rates & prime locations; Contact Essalan™ Digital Space Dive today.
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